Diginomics Research Group

Research Group: „Diginomics – Digitalisierung, Wirtschaft & Gesellschaft"

Diginomics is a group of over 30 members, including professors, senior researchers, postdocs and PhD students. Our goal is to create an inspiring and supportive research environment in which our PhD students can develop their full potential. We value excellence in academic work and actively promote the individual research interests of our members. Together, we aim to gain new insights that will help shape a sustainable and innovative digital future for business and society.

Contact

Max-von-Laue Straße 1,

WiWi2 28359 Bremen

Phone: +49 (0)421 218 - 66 740

E-Mail: diginomicsprotect me ?!uni-bremenprotect me ?!.de

Subscribe to newsletter

Social Media

News

Lara Lobschat Brownbag Talk

Lara Lobschat at Diginomics Brownbag Seminar

Time: 08. May 2024, 12 pm, F4090

Speaker: Lara Lobschat, Maastricht University

Title: Breaking Through the Ad Clutter: The Role of Viewability and Ad Characteristics

Lara Lobschat from the Maastricht University will give a talk during the upcoming Diginomics Brownbag Seminar.


[Translate to English:]

Annabelle Hofer at the Diginomics Brownbag Seminar

Time: 17. January 2024, 12 pm, F4090

Speaker: Annabelle Hofer, University of Cologne

Title: Interdisciplinary Perspectives on Precariousness within the Traditional and the Online Labor Market

Annabelle Hofer of the University of Cologne will give a talk during the upcoming Diginomics Brownbag…


[Translate to English:]

Anna-Sophie Ulfert-Blank at the Diginomics Brownbag Seminar

Time: 10. January 2024, 12 pm, F4090

Speaker: Anna-Sophie Ulfert-Blank, Eindhoven University of Technology

Title: Would you trust an AI colleague? Disentangling trust in human-AI teaming

Anna-Sophie Ulfert-Blank of the Eindhoven University of Technology will give a talk during the upcoming…


[Translate to English:]

Ashish Verma at the Diginomcs Brownbag Seminar

Time: 13. December 2023, 12 pm, Zoom

Speaker: Ashish Verma, Indian Institute of Science (IISC)

Title: Understanding Dynamics of Spiritually Motivated Crowd: An application of multi-source data from World's largest Human Gathering, Kumbh Mela

Ashish Verma of the Indian Institute of Science (IISC)…


Winter Workshop

Diginomics Winter Workshop

Last week, the Diginomics Research Group met for a Winter Workshop. After a short onboarding event by the representatives of the scientific staff of our faculty, all new PhD students of the third cohort presented their project progress so far. Each PhD student received feedback from the supervisors.…


[Translate to English:]

Ulrike Schultze at the Diginomics Brownbag Seminar

Time: 22. November 2023, 12 pm, F4090

Speaker: Ulrike Schultze, University of Groningen

Title: Managing the Flexibility-Stability Paradox in Digital Platforms through Practices of Flexibilization and Practices of Stabilization

Ulrike Schultze of the University of Groningen will give a talk during…


[Translate to English:]

Maren Becker at the Diginomics Brownbag Seminar

Time: 25. October 2023, 12 pm, F4090

Speaker: Maren Becker, ESCP Europe

Title: Indulge in Redemption? When and Why Customers Uptrade in Cashback Loyalty Programs

Maren Becker of the ESCP Europe will give a talk during the upcoming Diginomics Brownbag Seminar.


[Translate to English:]

Qingwei Wang at the Diginomics Brownbag Seminar

Time: 24. October 2023, 4 pm, A1020

Speaker: Qingwei Wang, University of Cardiff

Title: The Morning After: Late-night TV Shows and the Stock Market

Qingwei Wang of the University of Cardiff will give a talk during the upcoming Diginomics Brownbag Seminar.


Alexander Bleier

Alexander Bleier at the Diginomics Brownbag Seminar

Time: 12 July 2023, 12 pm, F4090

Speaker: Alexander Bleier, Frankfurt School of Finance & Management

Title: Revisiting SEA Effectiveness: Evidence from Remarketing Lists for Search Ads (RLSA)

Alexander Bleier of the Frankfurt School of Finance & Management will give a talk on „Revisiting SEA…


[Translate to English:]

Shuai Yuan at the Diginomics Brownbag Seminar

Time: 28 June 2023, 12 pm, F4090

Speaker: Shuai Yuan, University of Amsterdam

Title: Leveraging textual data extracted from social media for research purposes in OBHRM

Shuai Yuan of the University of Amsterdam will give a talk on „Leveraging textual data extracted from social media for research…


Testimonials from graduates of the Diginomics Research Group

Bremen

“Bremen is a livable and lovable city with a long history. The distances within the city are short and there are many green spaces to relax after work.”

 

Dr. Aki Harima

Postdoctoral researcher and lecturer at the Chair in Small Business and Entrepreneurship at the University of Bremen, and member of the Diginomics Research Group

Interdisciplinarity

"In the Diginomics Research Group, I work with academics who bring diverse perspectives and methods to the topic of digitization. This interdisciplinarity is necessary to tackle the most recent challenges. The topic of digitization is too complex and urgent to be answered from a single technical perspective.“

 

Dr. Michèle Rieth

Research associate at the Chair of Business Psychology & Human Resource, and member of the Diginomics Research Group

Exchange

“The Diginomics Research Group is a place for ideas and discussion. Regular events such as brownbag seminars and research talks offer a forum for the exchange of research ideas and discussion of the important issues of our time.”

 

Dr. Daniel Metko

Research associate in the field of Business Administration, in particular Empirical Capital Market Research and Derivatives, as well as member of the Diginomics Research Group

Research Foci

"In my research project, I'm investigating how chatbots can appear more human. This will enable us to improve human-machine interaction on websites in the future.”

 

Mirko Wiemann

Research assistant and PhD student in the working group "Consumer Behavior",  and member of the Diginomics Research Group.

Cooperation

“The doctoral students in the Diginomics group form a community. Professional but also personal exchange as well as an open and appreciative atmosphere characterize the cooperation.”

 

Hapsatou

PhD student at the Chair of General Business Administration, Maritime Economics and Logistics, and member of the Diginomics Research Group

Cooperations

Members