Sustainability Communication

This course discusses the role of communication in relation to sustainability.

Different dimensions will be analysed:

• the communication of sustainability (in marketing, PR and organisational and corporate communication),
• communication about sustainability (environmental, climate change and sustainability communication in the media)
• and communication for sustainability (social movements, activism, organisational culture, etc.).

The course will be supplemented by interviews with experts from various sister disciplines, in which sustainability communication will be discussed from several disciplinary perspectives (in particular science and environmental communication, communication for social change and journalism or media studies).

Finally, future research questions and perspectives for communication practice will be discussed.

Course lecturer: Prof. Dr. Franzisca Weder, University of Queensland, Brisbane

• Knowledge of contemporary sustainability communication practices at individual, organisational and societal levels in a multiple crisis scenario

• Exploring the relationship between strategic communication practices and other public communication practices, especially the media

• Develop a comprehensive and in-depth knowledge of sustainability communication as a field of study and understand the inter- and transdisciplinary nature and relationships of other disciplines to this subject area

• Deepen understanding of social and civic responsibility and develop an understanding of and competence in the social context and cultural value of sustainability communication

Notes:

The e-learning videos are freely accessible. If you would like to take the exam and receive a certificate, you must register with us. After admission, you pay the participation fee and can register for an exam date. The e-exam must be taken on site at the test centre of the University of Bremen!

->> To the course and the videos