Logo Universität Bremen, back to home[Translate to English:] Zur Startseite der Professur für ABWL, insb. XYZ
Faculty of Business Studies and Economics: Professorship of ABWL, esp. XYZ

Professor Dr. Max Mustermann

Prof. Dr. Max Mustermann
© Universität Bremen

Professor für ABWL, insb. XYZ

[Translate to English:]

Kontakt:

Am Hochschulring 4
28359 Bremen
WIWI Gebäude, Raum 1.01

Telefon: +49 (0)421 218-66500
mustermannprotect me ?!uni-bremenprotect me ?!.de

 

Forschung:

• Schwerpunkt 1
• Schwerpunkt 2
• Schwerpunkt 3

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[Translate to English:] Publikationen

[Translate to English:]

Bleier, Alexander and Maik Eisenbeiss (2015): Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where, Marketing Science, 34 (3), 669–688.

Bleier, Alexander and Maik Eisenbeiss (2015): The Importance of Trust for Personalized Online Advertising, Journal of Retailing, 91 (3), 390–409.

Updated by: M. Eisenbeiß
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