The main question of the Future Trade 2020 centered around the issue how virtual touch points can be created that are able to transport the “personality” factor of a company or a brand. In her short impulse presentation, Prof. Kristina Klein of the markstones Institute of Marketing, Branding & Technology, explained various ways to address the human senses in a digital context. A recording of the symposium (in German) can be found here: https://bit.ly/FutureTrade2020Vorträge.

* Visual Facilitators website