A New Look for the University

Just in time for its anniversary, the University of Bremen has a new look – with vibrant colors that combine red and blue.

“The previous corporate design stems from a fully analog era and was over twenty years old,” said Friederike Moschner from the university’s Administrative Unit for University Communication and Marketing. “The small details in the logo especially did not meet the demands of digital communication anymore.” The new variety of colors is supposed to give the university’s users more options for individual designs and, at the same time, strengthen the university’s visual identity and recognition value. “Which had decayed a bit over the last few years,” the marketing manager added. She is especially intrigued by the new font Sharp Sans and its effect, among others on the website – smooth and with warm neutrality, as the font designers accentuate. Yet, also critical voices could be heard about the newly designed logo, the university U, which has lost its reference to the Bremen state flag. “With all due respect for Bremen,” explained Friederike Moschner, “the Bremen state flag is hardly known beyond the state’s borders. We have now become more modern and more international.”

If you would like to find out more on the new corporate design, you can continue reading here.