Franziska Frese

Personal details

Franziska Frese has been a research assistant in the working group Innovative Brand Management since October 2021.

She completed her Bachelor's degree in Communication and Media Studies and Economics as well as her Master's degree in Business Administration at the University of Bremen. In her Master's degree, she specialised in „International Management“ as well as „Marketing and Brand Management“.

Ms Frese gained practical experience as a working student at a digital agency and as a tutor for media informatics and macroeconomics. She was also a student assistant at the Chair of International Management & Governance and at the markstones Institute of Marketing, Branding & Technology.