Lennert Schleßelmann has been working as a research associate and PhD candidate in the "Innovative Brand Management" research group since October 2024. He successfully completed both his Bachelor's and Master's degrees at the University of Bremen, focusing on marketing and brand management during his Bachelor's studies, a focus that was further deepened in his Master's program. Additionally, Mr. Schleßelmann specialized in international management during his Master's studies. He was able to combine both areas of focus during a semester abroad at the Lappeenranta University of Technology in Finland, where he concentrated on effective brand management in a global context.
Mr. Schleßelmann gained practical experience during an internship at a consulting agency for businesses and public figures. He also worked as a student assistant at a renowned research institution for electromobility and energy systems, as well as at the markstones Institute of Marketing, Branding & Technology.
