Since October 2024, Jonas Küpker has been a research associate and doctoralcandidate in the Innovative Brand Management research group.
Mr. Küpker completed both his Bachelor’s and Master’s degrees in Business Administration at the University of Bremen. During his Bachelor’s studies, he focused on International Entrepreneurship, Management, and Marketing, and attended all courses in the field of Brand Management. In his Master’s program, he further deepened his knowledge in Marketing and Brand Management and also took courses with a focus on International Management.
Mr. Küpker gained practical experience through internships in the events industry at Hannover Messe and in consulting at Orbitak AG. His career at the Markstones Institute began in June 2022, when he worked as a student assistant during his studies.
