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Faculty of Business Studies and Economics: markstones Institute of Marketing, Branding and Technology

Consulting

Value Proposition

We offer professional consulting services for companies and institutions in the areas of marketing and brand management. By using innovative methods based on up-to-date scientific results, we support our business partners in finding a solution to their strategic and operational decision problems. The goal of our consulting activities is to improve the performance of our partner. In order to achieve this goal, we match our approach to the needs of our business partners

Range of services

Marketing- and branding strategies
Brand positioning
Brand portfolio management (brand architecture)
Brand controlling
Internal brand management
Marketing budgeting
Advertising effectiveness analyses
Customer insights studies (quantitative und qualitative)
Sentiment analyses
Customer journey analyses
Customer-touchpoint analyses (qualitative and quantitative)
Social media analyses
Online privacy management
Business model development in e-Commerce
Customer relationship management (CRM)
Customer reviews
Updated by: Marius Diegel
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