Research at the Faculty
Management and Entrepreneurship
The topic area comprises management and governance of (multi)national companies. The research interest is focused on start-ups as well as the interaction of different actors of multinational companies. It is supplemented by questions of personnel management, sustainable corporate management and the organisation of companies.
Marketing
Marketing questions in the age of big data, e-commerce and artificial intelligence are the focus of the topic area. Particular attention is paid to current technological developments, in particular digitalisation. On the basis of current scientific findings, innovative methods are developed for use in practice.
Our Graduate Research Group „Diginomics - Digitalisation, Economy &Society"
The graduate research group "Diginomics - Digitalisation, Economy & Society" examines entrepreneurial, ethical, socio-political and industrial psychological questions for the newly emerging or newly forming digital markets, value chains and organizations. The content of the paper includes questions related to blockchain, digital finance, artificial intelligence and platform economics. The development of innovative methods such as self-learning algorithms is also being worked on.