The article “How, why, and when disclosure type matters for influencer marketing” by Prof. Kristina Klein, co-authored with Zeynep Karagür, Jan-Michael Becker and Alexander Edeling is among the 25 most downloaded articles from the global International Journal of Research in Marketing in the last 90 days (Nov 2021 -Jan 2022; https://www.journals.elsevier.com/international-journal-of-research-in-marketing/most-downloaded-articles). This speaks for the relevance of the topics that are being investigated at our faculty.