Fabian Siekmann, PhD student at the Professorship for Global Supply Chain Management and member of the Diginomics Research Group, presented his research paper "Exploring the Role of Social Data in Resolving Paradoxes of Behavioral Visibility in Online Product Reviews for New Product Development" at the Hawaii International Conference on System Sciences 57 in Hawaii.

The study deals with online product reviews and paradoxes of behavioral visibility that limit their use for product development.  It identifies paradoxes in product review data and links these with the associated user profiles to develop an interpretation hierarchy for review properties based on signaling theory.

Access the paper here