Mirko Wiemann
group under Prof. Dr. Kristina Klein and member of the graduate group “Diginomics”. Previously he studied business psychology (B.Sc.) at Bielefeld University of Applied Sciences and consumer psychology & [...] student assistant at the University of Bremen. In addition, Mr. Wiemann conducted market research studies in the area of (hot) beverages and pet products. Publications Klein, K., Eisenbeiss, M., Dulle, M [...] (2022). Marketing in a Digital World. In: Hornuf, L. (eds) Diginomics Research Perspectives. Advanced Studies in Diginomics and Digitalization . Springer, Cham.