Maik Eisenbeiß and Lars Hornuf Publish New Article in Finance Research Letters
Lars Hornuf, Maik Eisenbeiß and Sven Hartmann have published a new article on "Social Media Marketing for Equity Crowdfunding: Which Posts Trigger Investment Decisions?" in Finance Research Letters. Based [...] Based on 26,883 investment decisions, the authors Maik Eisenbeiß, Sven Hartmann and Lars Hornuf examine the influence of social media marketing on the participation of investors in equity crowdfunding.