The nucleus of future business models is the practice-oriented teaching format "future concepts bremen (fcb)", where companies are brought together with interdisciplinary student teams every semester. In an iterative cycle based on the design thinking approach, the different issues faced by the industry partners are analyzed and suitable solutions for business model innovation are developed. The students present the respective development status of their projects every 14 days. Through comprehensive feedback from the other teams and regular coaching from research assistants Leon Marquardt and Silke Melzer-Counen, they receive impulses for the steps on the way to the solution concept for their business partners.
This summer semester, the students were able to support the following industry partners in the areas of new work, business model development and expansion, marketing and sales strategy, campaign design, and user interface: Digital Hub Industry e.V., fleXality GmbH, monocles, Tapdesk, TreeforPlanet, TRiLiTEC GmbH, and YEP Lounge.
Industry Profits from Students' Methodological Knowledge and Resources
"The ever faster pace of developments, particularly of a technical nature, requires established SMEs and similar companies to innovate and develop sustainable business concepts. For the innovation teams required for this, access to highly motivated and highly qualified students is essential in order to tackle new business generation with young people both professionally and in terms of personnel," says Professor Dr. Jörg Freiling, Chair in Small Business & Entrepreneurship (LEMEX) at the University of Bremen. "For the students, the format is a practical test and active immersion in the job market at the same time. It allows them to apply their creativity and specialist knowledge and increases their market value."
future concepts bremen is supported by LEMEX at the University of Bremen and the Senator for Economics, Ports, and Transformation, who is funding the project. The Demo Day is open to all interested parties and is free of charge. Please register by sending an email to: melzer-counenprotect me ?!uni-bremenprotect me ?!.de
future concepts bremen – DemoDay
Thursday, June 27, 2024, 3 to 7 p.m.,
Digital Hub Industry, Konrad-Zuse-Straße 6a, Bremen
Doors open at 2 p.m.
Further Information
https://de.linkedin.com/showcase/future-concepts-bremen
Https://www.uni-bremen.de/lemex/transfer/future-concepts-bremen (in German only)
Contact
Silke Melzer-Counen
Research Assistant at future concepts bremen
LEMEX – Chair in Small Business & Entrepreneurship
Faculty 07: Business Studies & Economics
University of Bremen
Email: melzer-counenprotect me ?!uni-bremenprotect me ?!.de
