Panel discussion: The future of media, communication and information
street, so to speak, and saying: "Create!" has never worked. "There's still a lot of potential for bringing journalistic content into new formats." Döbler: In my view, it's not about technology, but about [...] and what fits with the brand. I don't think white wine or something like that fits, but content, bringing people into dialogue, that fits very well and that can also be refinanced. I just don't think that [...] more concerts or more web content. I think there is still a lot of potential in terms of how you can bring journalistic content into new formats and thus have new opportunities for monetisation. Querfurth