• restricted admission

• open admission

For inclusion in a master's degree is the completion of studies at the Bachelor's level requirement.
The subject-specific entry requirements are set out in the current Aufnahme-/Zulassungsordnung (admission regulations).
It also includes the different deadlines for the provision of evidence.

If proof of German language skills is required: Information on German language skills.

The integrative program concept is reflected in the following study objectives:

• In-depth scientific and application-oriented development of theories concerning digital media, digital society and digital literacy;
• Better understanding the interplay between processes of digitalization and datafication and its impact on the everyday lives, chances and options of people in different segments of society
• Better understanding the interplay between processes of digitalization and datafication and its impact on businesses, institutions (schools, universities), and organizations
• Gathering practical media experience of at least two different media with a focus on processes of media conception (as electives)
• Knowledge and practical experience of empirical methods, focusing on digital media and the analysis of different forms of data, especially with regard to the conception and realization of independent empirical research projects on different phenomena
• Basic communication research and media analysis, in particular with a focus on digital media
• Key qualifications, in particular in the area of ​​concept planning, project management, presentation techniques, media literacy, moderation and chairing debates, as well as teamwork and leadership tasks.

Module

The M.A. in Digital Media and Society is a 2-year full-time program. We encourage students to integrate a semester abroad or an internship into their studies. 

The first semester serves to deepen knowledge in the field of digital media and the datafied society in particular. It also offers initial orientation in the area of digital media practice, which can be further developed in the following semesters. The goal of this semester is to develop a shared conceptual understanding and apparatus.

The focus of the second semester is on (digital) methods. Not only is the methods-training module localized in this semester, but also the beginning of the two-semester research seminar with the development of an empirical student project. Parallel to this, the second semester serves to explore other areas of digital societies in depth, with particular emphasis on questions arising from processes of deep mediatization and datafication.

The central focus of the third semester is on research practice. While students conduct the data collection and analysis as part of their research seminar; they also work on an independent study project. At the same time, there is an in-depth study of digital literacy. In addition, the media practical elements take place in this semester and, if applicable, the voluntary media-practice internship can be undertaken in this semester. Students build up and deepen contacts with companies and institutions that qualify as potential employers. The goal is to facilitate swift entry into professional life after graduation.

The fourth semester has a targeted focus on completing the program, i.e. on writing the master’s thesis and preparing for its defense.

Our students have plenty of opportunities to integrate a study period abroad during this M.A. program. We have partnerships with dozens of universities in Europe and beyond, ranging from Aarhus to Barcelona, and from Istanbul to Zurich. In addition, students from these partner universities routinely enjoy study periods with us in Bremen adding even more to the international culture of the study program.

• of 23.06.2021: DigiPruefO-UB-06-21 [pdf] (68.6 KB)
• of 19.03.2024: AT-MPO-01-22_Lesefassung_berichtigt_automatVerz.pdf [pdf] (481.1 KB)

• of 13.02.2024: MPO-DMS-05-18_2-berichtigt.pdf [pdf] (207.2 KB)

• of 04.07.2018: PraO-FB9-07-18.pdf [pdf] (111.5 KB)

The interdisciplinary approach and the focus on current research project and relevant social challenges of the MA "Digital Media and Society" prepares graduates for a number of professional roles. In addition to working in different capacities within the media industries, graduates can contribute in various capacities within businesses, NGOs and governmental institutions.

During the course of study, students have ample opportunity to gather practicial experience and build their professional networks.

The 'MA Digital Media and Society' is closely linked to current research at the ZeMKI. 

Information on research activities of the ZeMKI can be found here: https://zemki.uni-bremen.de/en/research/