Prof. Dr. Christoph Neuberger
audience interaction, for meta-communication, for example to advertise one's own services, or for monitoring, i.e. to observe one's own audience and the competition. In other words, we are dealing with [...] least, there is a lot of talk that journalism is in crisis. But this crisis is not just an economic one. This is perhaps the aspect that is most evident because it can be best expressed and proven in figures [...] when it comes to the use of information and knowledge. This is no longer the case for younger people. One could now assume that young people will find the right path when they are older, namely towards traditional