In the frame of an interdisciplinary class from future concepts bremen, 16 students and the lecturers Dr. Denis Pijetlovic and Dr. Martin Holi created digital innovation solutions for Bremen companies. These included Acquah Meyer Drone Tech, Gambio, Mercedes-Benz Werk Bremen, and KI-Transfer-Zentrum Bremen.
future concepts bremen are innovative and transfer-oriented teaching projects at the University of Bremen, which work on current, practical problems that companies and organizations may face in the context of the digital transformation. They support the transfer of knowledge and technology into the economy and society. Thanks to the cooperation between researchers, representatives from the practical sector, and students, new digitalization models of the digital sector can be designed and realized.
Great Interest in Uni Work from Partners
“In our program, every semester students of different disciplines develop concepts and solutions at the interface between digitalization, innovation, and company development in 100 days together with charitable, public, and private organizations,” explains Professor Dr. Jörg Freiling, head of the Chair in Small Business & Entrepreneurship (LEMEX) within the University of Bremen’s Faculty of Business Studies & Economics.
Since the beginnings of future concepts bremen in 2017, teams consisting of over 100 companies and over 400 students have realized more than 100 digital innovation projects. Jörg Freiling: “In this winter semester, we were able to follow on from the success of this teaching format and generate additional digital innovation projects. It has been shown once more what great interest the practical fields have in the work of the university.”
future concepts bremen - digital innovation projects are carried out by the Chair in Small Business & Entrepreneurship (LEMEX) at the University of Bremen and initiated and funded by the Senator's Office for Economy, Labor, and Europe.
The Projects
Acquah Meyer Drone Tech: A digital marketing concept for the area of robot-based wind park maintenance
The company would like to position itself on the market of robot-based wind park maintenance. For this reason, students developed a marketing strategy and characters based on a market and competition analysis, a workshop, and interviews.
KI-Transfer-Zentrum Bremen: Transfer formats for AI applications in SMEs
The KI-Transfer-Zentrum Bremen introduces SMEs to the implementation of artificial intelligence (AI). The students analyzed the information needs in the economy and worked on the development of possible transfer formats for an understandable introduction to the topic for Bremen companies.
Mercedes-Benz Werk Bremen: Digital employer branding to win over trained staff
Alongside its permanent staff, Mercedes-Benz Werk Bremen also employs flexible staff for various events and areas. The students analyzed the current employment situation and developed an employer-branding concept for the future positioning of the factory in this sought after employment sector.
Gambio GmbH: Business model development in e-commerce
It remains the case that regional retail needs a great deal of support when it comes to positioning itself online. Together with the e-commerce company Gambio, students analyzed the information needs and requirement for action and developed a white paper for interested stationary retailers with a focus on the location of Bremen.
Further Information:
future concepts bremen – DemoDay
9 a.m. to 1 p.m. on Wednesday, February 2, 2022
Registration: https://uni-bremen.zoom.us/webinar/register/WN_6XRwqRkpQjqM2z4iE3ywFQ
https://www.uni-bremen.de/en/lemex/lemex-news/future-concepts-bremen-demoday
Contact:
Silke Melzer-Counen
Wissenschaftliche Mitarbeiterin future concepts bremen – Digitale Innovationsprojekte
Universität Bremen
LEMEX - Lehrstuhl für Mittelstand, Existenzgründung und Entrepreneurship
E-Mail: melzer-counenprotect me ?!uni-bremenprotect me ?!.de
