Invitation to Idea Competition: Logo for Local News App Wanted

At the ZeMKI, a mobile app is currently being developed for news about life in Bremen and the surrounding area. Local news and information from clubs will be available via the “molo.news” app. The competition for ideas for the development of a logo will run until November 15, 2018.

The core idea of the app is to offer young people in particular the opportunity to obtain all the information they need from the city’s public from a single source. It will be open to all news providers and groups of the city. The app, developed as part of the research and development project “Tinder die Stadt,” is called “molo.news” – short for “moving local.” This refers to mobile and moving news for Bremen and the surrounding area that can be accessed via the app.

Project Needs Creative Ideas

The web app is currently in the development phase and needs a convincing design. With the help of an idea competition, a logo and an app icon are now to be found. The experimental app will initially be developed for the state of Bremen and the neighboring districts of Osterholz and Diepholz. At a later date, however, it is also to be used for other cities and regions. Anyone can take part in the idea competition. What is needed are concrete design proposals. The only requirement is that the logo has a square aspect ratio of at least 512 × 512 pixels and must be submitted in the file formats png or jpg. The winner receives 500 euros and will be named in the app.

Research Background for molo.news

Since October 2017, the ZeMKI has been working together with the Institute for Information Management Bremen (ifib) and the Hans-Bredow-Institut in Hamburg on the “crisis of the city’s public.” The starting point for the research network funded by the Federal Ministry of Education and Research (BMBF) is the increasing loss of importance of local news services and the lack of digital services that meet the needs of young users in particular.

The research association is breaking new ground in software development. Together with future users and representatives of the local public, an innovative mobile news and information app will be developed for people in and around the city. The app will work according to the so-called Tinder principle: users should be able to classify information as interesting or not interesting by swiping in the app. The first prototypes of the web app have already been developed and discussed in workshops.